2011年6月29日

Mojoコーヒーが日本へ進出予定

Mojoコーヒーが3ヶ月から4ヶ月の間に東京へ進出するようです。スタバ、ドトール、タリーズ、ブルックス、その他のコーヒーに勝てるコーヒーなのか少々気になります(簡単に参入できるかもしれませんが、市場を支配するほど伸びるかどうかは、当地の味覚がスタバに慣れていると微妙なところがちょっとあると思います)。覚書まで。


Steve Gianoutsos told NZI Business the next step is taking the business to Japan where a gap in the market had been noticed. "The Japanese buy the best coffee in the world, and then they ruin it. "They consume similar amounts if coffee as we do in New Zealand, but 90% of that would be coffee that you and I wouldn't consume." He said it is time New Zealand's coffee culture was exported. Mojo Coffee hope to open a store in Tokyo within three to four months, after which the rest of Asia, Europe and potentially the United States are on the cards.

ネタ元:http://tvnz.co.nz/business-news/japan-expansion-brewing-kiwi-cafe-chain-4274676

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